Episode 6: Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement
Kerstin Martin, Squarespace Educator and Creator of the Calm Business Movement calls herself an accidental entrepreneur. Her experimental nature and commitment to anti-hustle has helped her to build a business she loves to run and grow, providing online courses and community for thousands of solo business owners and their own growing businesses. We have a great conversation about what a calm business looks like, and how we can all achieve it.
Where the conversation went:
We dive right into Kerstin’s unique way of being as an educator and entrepreneur, including her commitment to anti-hustle.
Kerstin introduces the concept of a Calm Business and the creation of her Calm Business Review, which you can download for free from Kerstin’s site.
Why Kerstin calls herself an accidental entrepreneur and how she found herself with a successful online business.
What does a calm business look like?
Kerstin talks about her experimental nature and its role in her business.
It becomes clear that Kerstin had created multiple “businesses” and careers in her past before launching her current iteration.
The importance of a safety net, and what that means.
Kerstin breaks down the many courses she offers and how they support solo business owners.
The question of how to grow in an unexpected way, without taking on a big team or run ads, etc.
Why anti-hustle is so important to Kerstin and all of us.
Kate and Scott debrief
